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Also called ream weight and substance weight (sub weight). Base art usually has the copy to be printed using black ink.īaseline – Imaginary line, under a line of type, used to align characters.īasis weight – In the United States and Canada, the weight, in pounds, of a ream (five hundred sheets) of paper cut to the basic size.
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Also called art.Īscender – Part of lowercase letters, such as h and b, that rises above its x height.īackup copy – Duplicate of an original made in case of loss or damage of the original.īanding – Defect in halftone screens or screen tints output by laser printers or imagesetters in which parallel breaks (stair steps) or streaks appear in the dot pattern.īanner – Large headline, usually across the full width of a page.īase art – Copy pasted up on the mounting board of a mechanical, as compared to overlay art. Also called AA, author alteration and customer alteration.Īrtwork – All original copy, including type, photos and illustrations, intended for printing. The change could be a copy, specifications or both.
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z AĪlignment – Orientation of type with regard to edges of the column or paper, such as aligned right (flush right), aligned left (flush left), and aligned on center (centered) – Also called range.Īlley – Space between images or columns of type on a page, as compared to gutter.Īlteration – Any change made by the customer after copy or artwork has been given to the service bureau or printer.